Onboarding email that fires when a contact joins an audience.

Add a contact to an audience and the sequence takes over. Each step sends a stored template after a delay you choose, and an unsubscribe or suppression cancels the run before the next send. Automations are on paid plans, with 10,000 runs included on Pro and 200,000 on Scale.

Create account Read automation docs
  1. 1
    Create templatesBuild the message each step sends, with the variables you need.
  2. 2
    Choose the audienceOnce the automation is enabled, contacts added to that audience enter it.
  3. 3
    Set relative delaysEach step waits relative to the one before it: use delayMinutes 0 to send right away, up to 30 days out.
  4. 4
    Enable and watch it runDue steps are processed every minute, and runs cancel automatically for unsubscribed or suppressed contacts.

Follow the work from start to outcome.

  1. 1

    Create templates

    Build the message each step sends, with the variables you need.

  2. 2

    Choose the audience

    Once the automation is enabled, contacts added to that audience enter it.

  3. 3

    Set relative delays

    Each step waits relative to the one before it: use delayMinutes 0 to send right away, up to 30 days out.

  4. 4

    Enable and watch it run

    Due steps are processed every minute, and runs cancel automatically for unsubscribed or suppressed contacts.

A small lifecycle engine, not a campaign maze.

A working automation is a few parts you can hold in your head: an audience trigger, template steps, relative delays, delivery every minute, and stops for unsubscribes and suppressions.

Read automation fields
Trigger

Contact enters an audience

Audience membership starts the run for subscribed contacts.

Step

A template sends now or later

Each step points at a stored template and waits its configured delay.

Cron

Due steps process every minute

A scheduled worker turns pending sequence steps into real sends.

Stop

Unsubscribe cancels the rest

A suppression or unsubscribe stops lifecycle email before the next step.

The controls around the path.

Audience trigger

Adding a contact to the selected audience starts the run.

Template steps

One to five template steps per automation, each with its own relative delay.

Automatic stops

An unsubscribe or suppression cancels the run before the next send.

Delivery every minute

A scheduled worker turns due steps into real sends, so you never run a cron for it.

Lifecycle email that honors every unsubscribe

Automations share the same suppression list and one-click unsubscribe as your broadcasts. Lifecycle templates carry a working unsubscribe link, and a bounce, complaint, or unsubscribe cancels the run before the next send.

Read the implementation.

Automation docsCreate sequences, set step delays, and see how runs are processed.AudiencesContacts enter automations through audience membership.Email templatesBuild reusable messages for each sequence step.Acceptable useConsent rules for lifecycle and marketing sends.

Questions before you ship.

Can automations schedule one-off broadcasts?

No — use broadcast scheduling for one-off audience sends. Automations are contact-triggered template sequences for onboarding and lifecycle email.

What starts an automation?

Adding a contact to its audience starts a run, as long as the automation is enabled.

What stops an automation?

Pausing or deleting the automation stops future steps. Unsubscribed or suppressed contacts are canceled on the next processing run.

Test it. Then send for real.

Simulator outcomes are free. Move to a verified domain when the path is ready.

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